Role
Founding Product Designer
Year
Aug 25’ - May 26’
Platforms
iOS, Android, Web
As a Founding Product Designer, I led and developed end to end experiences that provide thousands of creators with the tools they need to thrive, helping them drive over $1 billion dollars in sales. Acquired for $250 million by Later and Summit Partners.
MaveUI Design System
Duration
3 Weeks
Team
Aug 25’ - May 26’
My first project at Mavely was building the company’s first design system, starting with a full audit and evolving into a scalable, three-tiered variable system supporting both consumer and business facing platforms.
The Solution
I felt it was important to evolve the design language to better incorporate Mavely's brand and help creators feel confident when using our platform, especially new ones. Key tenants included reducing visual noise, creating clear core experience patterns, and flexibility across surfaces and platforms.
Earnings Page
Duration
2 Months
Pay related issues made up 80% of all customer support tickets at Mavely. Payments were static statements hidden deep at the bottom of the analytics page and gave no details other than the flat amount you were being paid. Beyond that, any changes made to creators commission payments - wether positive or negative - were reflected as "adjustments" with no further explanation, a huge pain point for users.
The Solution
Launched Mavely's first Earnings Page, creating a home for in app payment reporting and reducing pay related customer support tickets to just 32%. The Earnings page offers real-time updates on upcoming payments, detailed earnings breakdowns by brand and transaction, and - most critically - advanced notice and transparency regarding any paycheck deductions.
Opportunities Page
Duration
2 Months
A core part of Mavely’s business was casting creators for brand campaigns, which was all done through email resulting in a poor experience for both creators and internal teams. But the challenge was more than just centralizing campaigns into a single experience—it was doing so in a way that avoided creating an empty or exclusionary surface for the majority of users who weren’t yet eligible.
The Solution
I proposed a new, personalized surface tailored to each creator’s journey towards becoming a top earner. The "Opportunities" page reframed earning as a progression—from temporary commission boosts and guided challenges to brand contests and, eventually, campaigns. The intention behind this gamified approach was to drive higher creator retention and sustained engagement.
